One day, my wife was walking through the factory of our sister company, and she commented how the incredibly soft paint roller fabric would make a great baby blanket. Since we had an 8-week-old baby, baby blankets were a big deal. And the idea for GooseWaddle was born! After more than a year of product development and testing, we were convinced we had the softest blanket on the market. As a dad, I have loved seeing my own children enjoy using them and sleeping with them every night, and I hear many stories from other parents whose children can't live without them.